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ABOUT EZMIO BEAUTY

Ezmio Beauty four founders
Ezmio Beauty (formerly Esmio Australia) was founded by four visionary female entrepreneurs: Nicolle Khattar El-Rassy, Saryne Lagudi, Rochele Hanna Politis, and Jazmin Hanna Oluklu. Our mission is to simplify women's lives with our easy-to-apply, long-lasting gel polish.
The name "Esmio," meaning "it's mine" in Spanish, reflects our belief that every product you purchase from esmioaustralia.com should feel uniquely yours.
As we continue to grow and refine our brand, we're excited to announce our transformation to Ezmio Beauty. This change reflects our commitment to evolving with you while still focusing on the hands and nails you love. Our new name represents a fresh, streamlined identity that aligns with our ongoing passion for providing professional-grade, innovative nail care solutions.
Rest assured, the products you love remain the same, and our focus on quality, cruelty-free beauty remains at the heart of everything we do. We're thrilled to embark on this next chapter with you, delivering even more ways to enhance your nail care routine and keep your hands looking their best.
Our Ezmio range includes:
  • Our sleek UV/LED Nail Lamp which cures your one step gel polish in under 60 seconds.

  • Over 100 amazingly formulated HEMA-free gel and builder gel shades, perfect for every season and every skin tone, all with alliterative names, named after strong females.

  • Nail art stickers, for the nail art lover inside of you, get the perfect nail art in under 1 minute every time!

  • The perfect nail files to ensure you have perfectly shaped nails and Buffers for perfectly prepped nail plates.

  • Innovative nail tools such as our cuticle pusher and scraper which assist greatly in perfecting your perfect mani.

We have been heavily featured in Australian Fashion Week, Glamour UK, Refinery29, Sitchu, Pedestrian, Mamamia, Hypebae and many more publications.